What Is A Brazilian Blowout?

Stylist showing off client's new haircut.

Getting a Brazilian has been a trend for a minute now, but this hair treatment is a little different.

At Studio 312 Salon, we’re all about helping you achieve your dream hair while keeping it healthy and beautiful.

Here’s everything you need to know before booking your Brazilian Blowout Treatment at Studio 312!

What Is a Brazilian Blowout?

A Brazilian Blowout is a professional smoothing treatment designed to eliminate frizz, enhance shine, and make your hair more manageable without permanently changing your natural texture. It works by creating a protective protein layer around each strand of hair, sealing the cuticle and smoothing the surface.

It’s similar to a Keratin treatment, but the thing to remember is the goal of a Brazilian is not straight hair, but smooth hair.

Think of it as a way to “polish” your natural hair, not completely flatten or straighten it (unless you want that!). After a Brazilian Blowout, your hair can still hold curl, volume, or waves—you just get to enjoy smoother, shinier, frizz-free versions of the styles you love.

hair stylist helping a client style her hair after a Brazilian Blowout treatment

How Does a Brazilian Blowout Work?

Here’s a step-by-step of what happens during a typical Brazilian Blowout treatment:

  1. Clarifying Shampoo – Your stylist starts with a deep cleanse to remove buildup and prep your hair for the treatment.

  2. Application – The Brazilian Blowout solution is applied to your hair, focusing on smoothing the cuticle.

  3. Blow Dry – Your hair is blow dried straight while the solution is still in place.

  4. Flat Ironing – A professional flat iron seals the solution into your hair, locking in that silky-smooth finish.

  5. Rinse & Style – Your stylist will rinse out the solution, apply a conditioning mask, and style your hair as desired.

The whole process typically takes around 90 minutes to two hours, depending on your hair length and thickness. And the best part? You can wash your hair the same day—no awkward waiting period!

 

Who Should Get a Brazilian Blowout?

People tend to lump Brazilian Blowouts in with other straightening treatments and think, “well straight hair isn’t for me, so neither is this.”

Wrong!

As we said, the BB is for people who are looking for smoother, more manageable hair. It’s perfect for those with damaged or processed hair, including color-treated hair. And if you have curly or wavy hair, this treatment won’t take away your natural curl pattern or diminish your ringlets; it will simply eliminate frizz.

And what curly girl can say no to that? Even if you get a curly cut, the Brazilian Blowout will enhance your natural curl type to maintain the integrity of your locks while reducing frizz.

Because it’s a gentle formula, it won’t strip away any color or make your blonde appear more yellow either.

The best part is that every Brazilian Blowout is 100% customizable to the client in the chair. Tell (and show) your stylist the look you want, and they can make it happen with the right amount of product and sealing.

There are even different levels of the Brazilian based on what your end goal and budget are. You can opt for a simple split end treatment or a de-aging treatment that restores the texture of your hair.

The BB is not part of a typical cosmetology license, so make sure your salon and stylist completed their certification for it so you can trust what they’re doing.

Remember that a Brazilian does not mean that your hair will dry straight or only take a few minutes to style with a blow dryer. The end goal is to help your hair retain moisture so it doesn’t frizz out and tangle so easily, meaning you’ll have an easier time styling your hair each day.

Woman showing off new hair color and style.

Benefits of a Brazilian Blowout

  • Frizz Control: Say goodbye to humidity-induced frizz and hello to smooth, sleek hair.
  • Faster Styling: Spend less time blow drying and straightening in the mornings.
  • Customizable Finish: Want sleek and straight? Done. Want body and bounce? You can keep that too!
  • Enhanced Shine: Brazilian Blowouts leave your hair looking glossy, healthy, and light-reflective.
  • Color Friendly: It’s safe to pair a Brazilian Blowout with color-treated hair (and can even help extend your color’s vibrancy).

Brazilian Blowout vs. Keratin Treatment: What’s the Difference?

Brazilian Blowout Keratin Treatment
Customizable smoothing (can maintain volume or go sleek) Heavier straightening effect
Wash your hair the same day Must wait 72 hours to wash
Works well on a wider range of hair types Best suited for thick, coarse hair
Lightweight feel Slightly heavier, can weigh hair down

If you’re looking for flexibility and same-day styling freedom, a Brazilian Blowout might be the better fit for you!

How Long Does a Brazilian Blowout Last?

Typically, the OG Brazilian Blowout treatment will last about 10 to 12 weeks. The longevity depends on factors like your hair type, your daily styling habits, and how often you wash your hair.

If you live somewhere with a warmer, more humid climate (hello, Florida!), it might not last as long.

And if you opt for a lesser treatment level, the length of time you see the results will be shorter as well.

To extend your results:

  • Use sulfate-free shampoos and conditioners.

  • Minimize heat styling when possible (and always use a heat protectant).

  • Stay on top of hydration with hair masks or deep conditioning treatments.

How well you care for your hair will be the ultimate determining factor in how long your Brazilian lasts. It’s important to switch to a sulfate-free shampoo and always use a heat protectant before using a blow dryer or flat iron.

After a BB, you can cut back to washing your hair only once or twice a week to extend the life of your blowout, and you’ll want to take it easier brushing your hair to avoid pulling out any loose strands.

The first sign that it’s time for a new blowout will be around your hairline. You’ll notice the return of frizz and your hair will start to tangle more.

FAQ: Brazilian Blowout Questions Answered

Q: How long does a Brazilian Blowout last?
A: About 10–12 weeks with proper maintenance!

Q: Can I wash my hair after a Brazilian Blowout?
A: Yes! One of the best parts about a Brazilian Blowout is that you can wash and style your hair the same day.

Q: Is a Brazilian Blowout safe for colored hair?
A: Absolutely. In fact, it can help lock in color and add shine to color-treated hair.

Q: How often should I get a Brazilian Blowout?
A: Most people repeat the treatment every 3–4 months to maintain smoothness and shine.

Q: Can a Brazilian Blowout work on curly or wavy hair?
A: Yes! It will smooth your texture without completely removing your natural curl or wave unless you want it straighter.

 

Let Studio 312 Salon Take You to Rio

If you’re tired of fighting frizz or dreaming of low-maintenance, high-shine hair, it’s time to experience a Brazilian Blowout at Studio 312 Salon. Our expert stylists are here to customize your treatment and bring out the best in your natural beauty.

Swing by Studio 312 Salon in Oviedo, Florida and one of our certified Brazilian Blowout stylists will walk you through the process as well as the at-home maintenance so you know just what you’re getting. You can even get a fresh cut or add some color to your hair on the same day. Just know you’ll be in the chair for a while.

Book your Brazilian Blowout today!

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