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What Is A Brazilian Blowout?

Stylist showing off client's new haircut.

Getting a Brazilian has been a trend for a minute now, but this hair treatment is a little different.

If you struggle with frizzy, unruly hair, it’s time you start looking at the Brazilian Blowout. This revolutionary hair treatment promises smooth, sleek, and frizz-free locks that last for weeks—and boy does it deliver!

But what exactly is a Brazilian Blowout, and how does it work? Well, let’s get into the details and explore the origins and benefits, so you can decide if it’s the right treatment for you. Whether you’re a seasoned salon-goer or just curious about the world of hair treatments, read on to uncover the secrets behind the Brazilian Blowout.

What Is a Brazilian Blowout?

The Brazilian Blowout is a treatment designed to transform frizzy, unmanageable hair into sleek, shiny locks. It’s similar to a Keratin treatment, but the thing to remember is the goal of a Brazilian is not straight hair, but smooth hair.

It also works to make your hair easier to style during your everyday routine.

Instead of using a Keratin-protein, the Brazilian solution is composed of amino acids which help make your hair stronger and better able to retain moisture, which in turn reduces dryness and frizz.

Your treatment consists of cleansing your hair to remove any buildup, applying the BB solution, blow drying and flat ironing your hair to seal in the solution, rinsing and applying a deep conditioning treatment, and finally, styling.

At the end of your treatment, unlike other chemical treatments, you can head to the gym, throw your hair in a bun, whatever you want! Your hair is ready to go.

All in all, depending on your hair texture and style, the process should take between 80 minutes and two hours.

hair stylist helping a client style her hair after a Brazilian Blowout treatment

Who Should Get a Brazilian Blowout?

People tend to lump Brazilian Blowouts in with other straightening treatments and think, well straight hair isn’t for me, so neither is this.


As we said, the BB is for people who are looking for smoother, more manageable hair. If you have curly or wavy hair, this treatment won’t take away your natural curl pattern or diminish your ringlets; it will simply eliminate frizz.

And what curly girl can say no to that? Even if you get a curly cut, the Brazilian Blowout will work with your natural curl pattern to maintain the integrity of your locks while reducing frizz.

Because it’s a gentle formula, it won’t strip away any color or make your blonde appear more yellow either.

The best part is that every Brazilian Blowout is 100% customizable to the client in the chair. Tell (and show) your stylist the look you want, and they can make it happen with the right amount of product and sealing.

There are even different levels of the Brazilian based on what your end goal and budget are. You can opt for a simple split end treatment or a de-aging treatment that restores the texture of your hair.

The BB is not part of a typical cosmetology license, so make sure your salon and stylist completed their certification for it so you can trust what they’re doing.

Remember that a Brazilian does not mean that your hair will dry straight or only take a few minutes to style with a blow dryer. The end goal is to help your hair retain moisture so it doesn’t frizz out and tangle so easily, meaning you’ll have an easier time styling your hair each day.

Woman showing off new hair color and style.

How Long Does It Last?

Typically, the OG Brazilian Blowout treatment will last about three months. If you live somewhere with a warmer, more humid climate (hello, Florida!), it might not last as long.

And if you opt for a lesser treatment level, the length of time you see the results will be shorter as well.

How well you care for your hair will be the ultimate determining factor in how long your Brazilian lasts. It’s important to switch to a sulfate-free shampoo and always use a heat protectant before using a blow dryer or flat iron.

After a BB, you can cut back to washing your hair only once or twice a week to extend the life of your blowout, and you’ll want to take it easier brushing your hair to avoid pulling out any loose strands.

The first sign that it’s time for a new blowout will be around your hairline. You’ll notice the return of frizz and your hair will start to tangle more.


Let Studio 312 Salon Take You to Rio

If smoother, frizz-free hair is something you’ve been searching for your whole life, the Brazilian Blowout just might be the answer!

Swing by Studio 312 Salon in Oviedo and one of our certified Brazilian Blowout stylists will walk you through the process as well as the at-home maintenance so you know just what you’re getting. You can even get a fresh cut or add some color to your hair on the same day. Just know you’ll be in the chair for a while.

Book your Brazilian today.

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